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How much Yandex pays for displaying ads. How to make money in the Yandex advertising network

Hello dear readers! A month has already passed since my blog was accepted into the Yandex Advertising Network, abbreviated YAN. From the very beginning, and this is almost a whole year, I did not try to make money on it, did not put ads, did not sell sentries.

But one day, I decided to register with the YAN, so, for the sake of interest, there was no certainty that the blog would be accepted. Registration went through the partner service center, because. knew in advance that if you apply directly through Yandex, then in the future you will have to choose one of the CSPs.

Of course, there is an opportunity to work directly with Yandex, but for this you will have to draw up financial documents and other obstacles will arise. I also consulted on the forums I visited, how best to proceed and which service center to choose.

Profit-Partner - the best partner service center

And my choice was Profit-Partner, registered ... I noticed round-the-clock online support and decided to use it. Here is a small fragment of my dialogue with a Profit-Partner specialist:

- Hello! Please tell me, is cooperation with you mandatory or can I directly add an application in Yandex? I heard that if I apply directly, then I will still have to choose a CSP, is that true?

- Hello. You can work both through us and through Yandex directly. Working with us you will have many advantages. I can give you a couple of examples:

Payouts on the 5th business day of each month
Automatic exchange of Yandex.Money to WebMoney
Convenient support service: around the clock, 7 days a week
Free consultations on increasing income (including increasing CTR)

You can add a platform, for example, in Yandex, and then choose to work through the CSP, and then it will then be transferred to your account on our website.

Creating an application for participation in the Yandex Advertising Network

And then my doubts finally evaporated and I began to fill out the form to add my blog to participate in YAN. After sending the application, a new platform appeared:

And now a few days have passed ... Good news! The application was approved, the blog passed the initial moderation and was accepted for participation in Advertising network. Next, you need to generate and configure the code for displaying ad units, place them on the blog and send them for industrial moderation to check the correct placement of the code on the site:

Industrial moderation took me about one day. So, it means that I sent the application on July 21, 2011, and the status of the working site passed on August 1, i.e. all moderation and setup took only a week.

Well, now I have contextual advertising from a search engine, which guarantees the absence of sanctions for placing this type of advertising. Collaboration is one of the ways to make money and at the same time be sure that you will not fall under the ACS for “corrupt” links.

By the way, I have already said that until recently I did not believe that the blog would be accepted into the YAN, tk. the Yandex Advertising Network help lists the requirements for sites, and one of them was attendance of at least 300 hosts per day. And before adding an application for participation in the course of the same dialogue with the Profit-Partner consultant found out this issue, here is an excerpt from the conversation:

— Thank you, is the 300 visit limit strict? I have 180-200, so they won’t take it and it’s not worth applying?

- The restriction is not strict - add and Yandex moderators will check everything. You can reapply in a month.

As you can see, the restriction is not strict, so if you want to join the Yandex Advertising Network and at the same time consider your project worthy of participating in YAN, feel free to send an application!

This is the fate of all Partner Service Centers. Now work with the Advertising Network is carried out only under a direct agreement with Yandex - how to conclude an agreement.

Surely many have heard that you can make money with Yandex Direct, but how and what kind of system it is, let's try to figure it out in this article.

What is Yandex Direct?

How can I make money on Yandex direct?

You can install an advertising code on your site, unless of course you have one
You can buy visitors and send them to various affiliate programs.

Earnings for sites in Yandex Direct

Since the beginning of 2014, two pieces of news have come from Yandex.Direct. Both are good and bad at the same time. Looking for someone. For young and little-visited sites - very bad. For popular, old projects with trust and authority - excellent.

Back in winter, Yandex.Direct announced the "unbundling" of Partner Service Centers - TsOPs. Only the largest TsOPs with a monthly turnover in Yandex.Direct in the region of one million rubles were left in the system.

Briefly about CSPs

TsOPs with few clients and small turnovers had to either go bankrupt or agree on cooperation with larger ones. In principle, the situation is solvable, everyone can still live. Both small CSPs and client publishers with sites with low traffic and trust. At the beginning of summer, Yandex.Direct wrote another surprise on the registration page:

“Unfortunately, cooperation with Partner Service Centers has ended.”

Those sites that previously worked with TsOPs must now link the site to a Yandex login and then conclude a partnership agreement directly with the search engine. And that's not all, as they say in the commercials. Here you are, gentlemen of the webmaster, more buns and cookies:

Even if the resource has high attendance, but, from the point of view of Yandex, is of no interest to users, cooperation will also be terminated. This applies, as indicated, to domain parking sites and others like them. The minimum attendance threshold is 500 uniques per day. Given that some of the visits will be deliberately rejected by Yandex as dubious or inappropriate according to the rules.

Making money on the new site has become more difficult

Now the focus is on the quality of the sites. It is quite obvious that all sites that have been in the TOP10 for many years, have thousands and tens of thousands of daily visitors, and are respected and respected by the Yandex administration are guaranteed to remain in the system.

Young sites and resources with low traffic nervously smoke on the sidelines and reflect on the frailty of life and homespun truth. And why so much effort, time and money was thrown into the insatiable furnace of creating and promoting sites?

Now the honest answer to the question in the title of the article:

1. To make money with Yandex.Direct, you need to be the owner of a site aged 5 years and older, with traffic of several thousand unique, unquestioned users.
2. Strictly comply with the principles of public morality and morality.
3. Be legal entity and comply with all Russian and international laws.

Terms of earnings on the site with Yandex.Direct

1. Attendance of at least 500 uniques per day, for several months. In fact, the 500 figure only refers to the exclusive ingenious projects that have caused viral popularity from the very first days of publication. A typical site needs to have several tens of thousands of uniques per day.
2. Design and usability in strict accordance with Yandex recommendations.
3. Content of the highest quality that helps people solve real life and business issues.
4. Texts with large quantity characters, with excellent formatting and clear structuring. Using pictures, media files, infographics.
5. Enough a large number of sections and pages so that the visitor can solve all the problems related to the subject of the resource on one site.
6. The age of the site is at least two or better than three years.
7. Naturally, no commercial backlinks, no use of sponsored services.
8. No artificial cheating of visits, which was widespread in the era of TsOPs, with minimal control of sites by Yandex.

The total cost of the site at the beginning of receiving income in the Yandex.Direct system will be one million rubles only for the project itself:

1. Payment for domain registration.
2. Payment for hosting.
3. Ordering quality content.
4. Payment for software.
5. Payment for the work of programmers, designers, optimizers, project managers.

With all these conditions, a beginner “from scratch” definitely cannot cope. Whoever decides to devote the next few years of his life to making money with Yandex.Direct, you must have initial capital. To launch and organize the project in the right direction, at least in the first few months, you will need to hire a SEO specialist high class who has experience real work with Yandex.Direct.

How much can you earn on a site in Yandex Direct?

For example, this is so much.

To learn more .

Earnings without your own website, namely on affiliate programs

From all of the above, if you do not understand site building at all, you can understand little.
But earnings on affiliate programs are a little different.
For example, we will advertise a video course on weight loss. Register in the affiliate program, get your individual link.
We go to Yandex Direct, create ads, launch a campaign.
Users begin to move from the advertising network, through your referral link, to the video course.
Some percentage buys - and we get a percentage of sales.

How much can you earn on affiliate programs?

Here is an example of earning on an affiliate program using Yandex Direct

Method evaluation -

Hello friends and followers of my blog. Now I want to tell you about how much you can earn on your site. I’ll tell you about the types of advertising, what methods can be used, and how much you can “squeeze” out of them :).

I will say right away that I will not analyze the topics of illegal receipt of money from sites. But I will focus on five white, the most popular and legal types of earnings.

Let's imagine that you already have a small site, say, of a culinary theme. You write all sorts of articles, post delicious recipes and want to start getting at least some money from your site. I will help you with this. Go!

Types of earnings

1. Banner advertising

Banner example:

Banner on home page Yandex

How much pay? The price for banner ads is strictly tied to the theme of your site. Also, the size of the banner directly affects the price. The larger it is, the more expensive it is. For example, if you have a culinary website, then the price for 1000 impressions will be 20-30 rubles.

But you have a highly specialized site, and even better commercial, for example, "forex", or medicine, or auto. That price for 1000 impressions can be from 100-200 rubles and more, up to 500 rubles.

We believe

Each user views 2 pages on the site on average. That is, 1 user makes 2 views.

3000 people visit your site every day. 3000*2 = 6000 views per day. 6000 * 30 days = 180,000 views.

Also, do not forget that you can put 2-3 banners on the site (no more needed). The main difficulty of banner monetization is that you have to look for a direct advertiser yourself, prepare offer, to prove that your site is the best and the client should stay with you. Plus the hassle with contracts, taxes, etc.

2. Contextual advertising

These are text ads that are shown in a special block on the site. Ads are selected based on what queries you previously made in the search engine.

For example, if you were looking for “where to buy a Gibson guitar” an hour ago, you may notice that now almost all sites seem to advertise Gibson guitars.

How to make money on it?

Register and add your site to the Yandex Advertising Network;
Create an ad block in the code constructor;
Install the code on the site and start making profit.

Allocate special places on the site where advertising will be displayed. For example, you will have 3 places for advertising: before the article and after the article (if you have an article site or blog), and 1 block inside the article, under some important element.

We believe

You only get paid when your website visitors click on your ads. And your earnings depend on how many people clicked on the ad (on the link in the ad).

– A reasonable question, but how much will I earn with one click? Let's say I put a block contextual advertising, my friend came to me and clicked on the ad, how much will I get?

I answer: the price of a click directly depends on the subject of your site and on what queries your friend entered earlier in the search. The average price of one click: from 3 to 50 rubles.

There are topics where the cost of a click can reach 100-500 rubles and more!

How many people click on ads on average?

On average, out of 100 visitors who come to your site, 3 will click. Everything here depends very much on the place where you placed your ad, on CPM. If you put it at the end of the site, closer to the “basement”, then naturally, they will notice it less and click on it less.

But you can’t go to the other extreme, you don’t need to put ads everywhere, before the article, inside, at the end, and so on. Remember, people come to your site for information, not for advertising. Spammed advertising sites are filtered by search engines. You risk losing positions and traffic from search engines Don't overload your site with ads. 3-5 blocks per page will be enough.

Let's say you have the same culinary site with 3,000 daily visitors. If out of 100 people click on the ad 3, then out of 3000 people get 90.

90 clicks for ~5 rubles. = 450 rubles. per day. Pretty good 🙂

Monthly output: 13,500 rubles. Also, do not forget that the traffic on the site changes a lot during the week, and usually site traffic drops on weekends, and grows on Monday-Tuesday.

You can register here:

Contextual advertising from Yandex: partner.yandex.ru
Contextual advertising from Google: google.com/adsense ‎

UPD 2018. I highly recommend getting acquainted with the new Yandex technology - RTB.

3. Affiliate program.

Or simply “partnership” is a type of cooperation when the seller shares profits with you, and in return you supply customers to him.

Example: There is a certain Vasya Pupkin-Nevsky and he sells his super-course “100 chicken breast dishes”. The course is available in electronic format DVDs. And so Vasya tells you that if you bring me a client and he buys a course from me, I will pay you 30% of the purchase. In the end, I will earn and you. Everyone benefits, everyone is happy.

There are many types of affiliate programs. You can advertise the services of the Air company, and earn on ticket sales. You can advertise the services of cosmetic companies, and also receive a percentage of their sales. You can advertise the books of some online store, and its owner will pay you a commission.

Almost every major store, service, company or course has affiliate programs. So, no matter what site you have, you will find a suitable affiliate program for it.

How much can you earn on it?

Here the price range is also very large. There are hundreds of sites on the Internet that offer their affiliate programs. I will show an example on a very popular info-product affiliate program (training courses on DVD, popular not so long ago).

Example: You still have a food site with 1,000 hits.

Find paid courses on your subject on the Internet;
Register in the affiliate program;
AT personal account You are given banners or links for advertising with a unique identifier (your id);
Place banners or links on your site.

Now, when users of your site click on the course banner, go to its owner's site and buy it, you will receive your commission.

We believe

So, the most pleasant. Let's say the course costs 3000 rubles. Standard percentage commission - 30%. 3000 * 25% = 900 rubles

That's exactly 900 rubles. You will receive if someone saves the course by clicking on your link or banner.

As a result, the more traffic to your site, the more people will buy the course, or another product that you advertise.

4. Placing articles and reviews for money

The method is suitable for almost all sites, and it consists in this. You can PAY on YOUR website OTHER'S advertising materials.

This happens as follows: a certain Vasya Pupkin-Nevsky turns to you and offers to place his advertising article on your site.

For what?

Thanks to such promotional articles, people can advertise their site, company, service;
As a rule, in such articles there are links that have a good effect on the rating of the site being promoted.

How to determine what price to ask for the placement of an article?

It's simple, find through the same Yandex similar sites (your competitors), and find pages that are dedicated to advertising. And compare how much they charge for similar services, and put a little lower.

The most important factor when evaluating the cost of an advertising article is the traffic to your site. As well as its subject matter and its SEO indicators (TIC and PageRank). The higher they are, the more expensive you can sell advertising.

P.s. You can find out SEO indicators in the pr-cy.ru service. You can also add your site to the Miralinks.ru system. I advise you not to get too carried away. advertising posts, this can lower the ranking of your site in search engines, and users will not like it very much.

How much can you earn?

For a culinary site with a traffic of 1000 people per day, the average price will be 300-500 rubles. for placing 1 advertising article. On average, you will place about 5-10 advertising posts per month.

Total: ~3000 rub. per month.

Recent STREAM on the topic of making money on their sites.

5. Paid section

You can create a special paid section on your website, or blog, or forum. And you will let people in there only for a small fee. For example, $5. Or 20 or 100$. It all depends on what you offer.

For a culinary site, the price can be small. In fact, you are selling author's material on commercial topics (for example, how to increase site traffic by 2 times, or how to increase the cost per click in contextual advertising on your site by 3 times). For such information, you can take many times more money. The main thing is that it is useful and relevant.

Total

And for dessert, let's calculate how much you can earn on the site.

Theme: Home/children;
Attendance: 3000 per day.

We use all 5 methods and get the sum:

1. Placement of banners: 9,000 rubles;

3. affiliate program: ~5 sales, that's 4,500 rubles;

5. Paid section: ~10 purchases, that's $50 (3,000 rubles).

Total: 33,000 rubles.

Pretty good salary

Just do not flatter yourself, and do not think that nothing needs to be done and the money will flow like a river. Do not forget that the site needs to be developed, optimized for search engines. You need to order unique articles, and this is a salary for copywriters. You need to pay for hosting and a domain, you need to invest in promotion and advertise in every possible way so that its traffic does not fall, but only grows.

And God forbid, half of this money will remain clean. But, no one forbids you to create 10 similar sites on different topics 😉

p.s. If anyone is interested, write in the comments, I will tell you about other, less popular types of earnings on their sites.

My .

How much and how you can earn on Yandex Direct - this is the question everyone who decides to embark on the path of making money on the Internet asks himself.

An estimate of future income is one of the main factors influencing decision making. How much money can you really earn and how to do it, let's figure it out in this article.

Yandex Direct is a contextual advertising network from the most popular Russian search engine Yandex. These are paid ads that can be found everywhere on the Internet, both in the search engine itself and on various Internet resources. At its core, Yandex Direct is a service that allows some people to advertise and sell their goods and services on the Internet, while others earn money by placing advertisements on their sites.

As mentioned above, owners of websites and blogs can make money on the service, but not only. Yandex Direct allows you to earn money without having your own website. For example, you can advertise through Yandex Direct to sell your own or someone else's product. In this case, there is no need to have your own website to earn money. You can advertise your affiliate link, which leads either to the product card of the partner store or to the landing page.

How much can a website owner earn?

Placing contextual advertising blocks is a great way to get passive income from your online resource. All you need to start earning with Yandex Direct is to register in the contextual network and get special code, which must be placed on the pages of your site. The owner of the resource will receive a reward every time a visitor clicks on the ad. For each click you will earn money.

The main factors that affect the final amount of income

attendance
cost per click
click through rate

As a rule, the more site traffic, the more income it can bring to its owner. However, here it is worth considering also such a factor as the theme of the resource itself. A lot depends on the topic: both the attendance rate and the cost per click.

Topics on the Internet can be divided into three types: highly competitive (with a high cost per click), low competitive ( low price per click) and moderately competitive (with an average cost per click). Highly competitive topics include auto, real estate, finance, and loans. To low competitive ones such as recipes and cooking, needlework, entertainment topics.

Site traffic

For example, on entertainment topics, as a rule, attendance averages from 50,000 uniques per day. However, it is practically not possible. because this topic does not imply the presence of advertisers who would be ready to place contextual advertising for entertainment queries.
In the commercial area, the average attendance is much lower than the average, from 3,000 to 15,000 per day. But, due to the high cost per click, the income from such a site can reach 200,000 rubles. per month or more.

Price per click

As mentioned above, the cost of one click in contextual advertising is very different depending on the topic and the competitiveness of the search query. one by one search queries a large number of people promote and place contextual advertising, but no one else. This means that the cost per click for some queries is higher, while for others it can be a few cents. Therefore, before creating and developing an Internet resource, it is worth evaluating the chosen niche for cost per click in contextual advertising.

How to estimate the future cost of 1 click

To estimate the future value of 1 click, select a few key keywords using the wordstat.yandex.ru service. Go to your account on Yandex Direct and read the preliminary budget there.

Of course, the numbers that you will see will be far from the real cost of one click on advertising on your site. But by comparing different requests among themselves, you can choose the most promising ones.

Ad click through rate

The click through rate is calculated as the ratio of all site visitors to the number of clicks on advertisements. An indicator of 3 to 10% is considered normal. However, you should not chase after a high click-through rate, as it can worsen behavioral factors and significantly affect the ranking in the search engine.
A click-through rate of up to 7% can be considered normal.

What determines the click-through rate of ads

from appearance advertisements
their color scheme
from the location of the advertising blocks
whether the interests of the user are taken into account when showing ads or not

Examples of earnings on Yandex Direct

It is not customary for webmasters to disclose their income. However, you can find out how much they earn on Yandex Direct by going to the exchange for the sale of sites. One of the most popular exchanges is Telderi. Here, anyone can see the attendance figures and the amount of money generated on this project.

For example, consider an automotive site and how much it earns on contextual advertising.

Resource characteristic: