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How to set Yandex as the start page in the browser. Yandex - setting up the main page, registering and logging in, as well as the history of the company's formation Computer version of Yandex open

Today we will take a look at search engine Yandex.

Its main page is the face of the entire system and literally a portal to wonderful world search engine, which occupies a leading position in Runet.

There is no point in talking about the reasons for leadership now, because the topic of our article is somewhat different, but, if in a couple of words, then Yandex:

Helps the user
Friendly even for beginners
Easy to use
Uses a unique ranking system
It has its own way of development and tries to bring something new.

The system was launched back in the distant ninety-seventh year during a presentation at the Softool exhibition.

And already at that time, Yandex coped with the morphology of the Russian language without any problems, looking for the information the user needed, taking into account the distance.

It also had its own algorithm for the relevance of a particular page of each site that was indexed.

First acquaintance with the main page

In order to get to the main page of Yandex, it is enough to enter www Yandex or www Yandex ru or ru in the search bar of the browser.

Well, if you are generally too lazy or you are full of impatience to enjoy a hitherto unseen spectacle - just write "Yandex" and click on the first link that will appear in the search.

So, we are on the main page. It must be said that since its inception, this search engine has changed the main page very often.

And all because the developers carefully monitor current trends and desires of users.

Based on all this, as a constructor, a page is assembled that maximally corresponds to what we used to call the word “convenience” or “comfort”.

When you get to the page for the first time, the first thing you do is turn to the very top, where a bar pops up offering to download an adapted browser Yandex.Browser, equipped with special protection technology.

Advice! Despite the fact that Yandex.Browser is well developed and "sharpened" for all the desires of a simple user, someone will not want to download it, and the top bar will distract from important information. In this case, you can pay attention to the upper right corner of the page, where there is a "Close" button, made in the form of a cross. Click on it, and you will no longer see an annoying bar suggesting you to perform an action you do not need.

Of course, after a while it may appear again, but you will already know exactly what to do with it.

Well, or she will convince you and you still decide to download Yandex.Browser, at least for fun.

At the end of the review, by the way, we will provide you with a video with detailed setting this browser.

Make Yandex the main page in the browser

You may have a question: “How can I make sure that the Yandex home page is always in my browser and I don’t have to constantly look for it?”.

You can do it absolutely free!

Caring developers have taken care of this, so if you look at the very top left corner of the page, you can find the "Make Home" link.

Click, you will be prompted to install a special extension and you're done - the start page!

Advice! Pay attention to the picture above. The first arrow (on the left) indicates the main link that allows you to make Yandex start page any browser. However, if you are using a browser Google Chrome, you may get a handy ad (arrow on the left) that will help you install a special extension that will make Yandex the main search engine in your browser as quickly as possible. After that, every time you want to surf the Internet, your favorite Yandex main page will automatically load.

Specify your location if Yandex has not determined

After a little manipulation of the browser, we return to the page and see that the city in which you are currently located is indicated in the same upper left corner.

The system automatically determines it and gives you information that is most relevant to the place where you are now.

But it may also happen that Yandex makes a mistake and gives you the wrong city.

So, if you are still interested in the Yandex search engine, we will continue. We are transferred to the upper right corner of the page and we see several links there.

They allow:

on which the page will be

by customizing it

Start mailif you don't have one (there is a button "")

Advice! Registration in Yandex is fast and convenient. We advise you to use it, because it will allow you to use additional features system, as well as save any changes that you have made in the settings.

News in Yandex

Having dealt with top pages, moving closer to the middle. Before your eyes, as you will notice, a column will appear " News".

Initially, news that is relevant to the country in which you are located is shown there.

If your country is Russia, all the news that happened today will be shown. If in Ukraine, the relevant content will be shown.

However, if you are more interested in news related to the area in which you live, just click on the link next to the "News" link, which is named after your area.

In our case, this is the "Dnepropetrovsk region".

And to the right of the news every now and then broadcast advertising banners Yandex companies, who either help in some small things, or talk about some new products of the company and its partners.

More detailed news

Yandex search bar

Centered home page Yandex is the main thing - the logo of the search engine and the search line in which users enter their queries.

And the truth is, no matter what you enter in the search bar, you will definitely have dozens or even hundreds of site options where you will definitely find what you are looking for.

On the left is a map of the city, train schedules and a TV program that allows you to find out what films you can watch right now and whether it is worth being distracted by TV at all.

At the very bottom of the page there is practically nothing useful for simple user, however, experienced users will find the links indicated there important and necessary.

Among them is a link to Yandex.Direct (by the way, it is this system that brings the lion's share of profit to the search engine), a link to the metric and to the page with ordering advertising.

And that's just on the left side.

On the right side, you can find a button in the form of a question mark, which will take you to a page with a FAQ on the system and its services.

Conclusion

This is how the main page of the Yandex search engine appears before us.

We hope that our short review will allow you to at least get to know it a little, get used to working with search and other "goodies" that this page offers.

Use Yandex and always be up to date!

Promised at the beginning of the video with Yandex.Browser settings:

Yandex browser settings

I will show you how to set up Yandex browser and show its features and functions. I especially like the ability to translate words in the browser.

Hello friends. Today I will show you how to make the Yandex website the home page of your browser. Despite the fact that it is not difficult to implement this feature, many novice Internet users do not know where and with what help this is done.

Most people who speak Russian use Yandex as their search engine. This search engine has many advantages - this is good quality search results, and a nice appearance, and a large set of related services, and a convenient home page.

In general, the Yandex start page compares favorably with its main competitor Google in terms of information content. From the page it is easy to get to all search engine services, it is complemented by various widgets and modules that provide quick background information. In addition, these blocks can also be customized according to your desires and preferences.

For example, I also use Yandex as the start page of my browsers. One of the widgets I added to myself is a random aphorism, sometimes it's interesting to read something unusual. I also installed a module from Yandex.webmaster, checking fines and others.

I will show how to add these blocks at the end of the article, but now let's move on to .

Application for installing Yandex.ru on the start page

The easiest way to make Yandex your home page is to use an application developed by Yandex itself. The app can be downloaded from this website - http://home.yandex.ru/

It automatically replaces the home page of all your browsers with Yandex. No hemorrhoids and manual settings not required.

If for some reason the application did not work or you do not want to use it, then hold desired settings we can manually in each browser separately. I'll show you how to do it.

Customizing the start page in Mozilla Firefox

I'll start with this browser, as I use it most often. The whole setup procedure for it will take 20 seconds. To do this, you need to open the browser itself. Further, in the upper right corner we find the “open menu” icon (in the current version it looks like three horizontal stripes). Click on this button and in the drop-down menu we are looking for an icon in the form of a gear - these are the settings.

There are many sections in the settings menu, the very first of them is “Basic” (looks like a light switch). This section contains what we need. In the line "When firefox launch” select “Show home page”. In the line "Home page" you need to enter the address of the site that we want to make the starting one (in our case, http://yandex.ru). Press the "OK" button and that's it - the operation is completed.

Installing Yandex as a start page in Google Chrome

Setting up your homepage in Google Chrome is just as easy. We open the browser, in the same upper right corner we look for a button in the form of three horizontal lines with the name "Setting and managing Google Chrome". In the drop-down menu that appears on the screen when you press the button, we find the "Settings" item and go to the appropriate section.

On this page we are looking for the section " Appearance", check the box next to the item - Show the button" Home page ". In order to set or change the address of the main page on Yandex, you need to click on the "Change" link and, in the window that opens, specify the address you need.

How to put a start page in Internet Explorer

As in all previous cases, setting up the main page in the Internet Explorer browser is very simple. We open the program, in the upper right corner we find the icon in the form of a gear and select "Internet Options" in the drop-down list.

In the browser properties, the “General” tab will open, and at the very top of this tab there is a field for start pages. In the box, enter the address - http://yandex.ru, put a dot in front of "Start from the home page" and click the "Apply" button. If you need to set a different start page, then repeat the procedure, specifying a different address in the box.

How to make Yandex the start page in Opera

Let's move on to one of the most popular browsers. Opera has a lot of fans and it doesn't hurt for them to know about the settings of their favorite web browser. To configure, run the program, enter the browser menu (the button with the inscription Opera and the big red letter O in the upper left corner) and select "Settings" in this menu. You can make the transition to the settings a little faster using the Alt + P hotkeys.

The second item in the settings menu is "At startup". At this point, we need to select the next option - "Open a specific page or multiple pages." In order to specify a specific address to open, click on the "Set Pages" link. In the window that appears, specify the address of the site that should open when the browser starts.

Start page in Yandex browser - change with cunning

Frankly, I don’t use this browser, since my experiment showed that it works much slower than its competitors (I wrote about this), and in appearance Yandex browser does not differ from Google Chrome. But for this article, I installed it and am reviewing it along with others. popular programs for the internet.

Despite the fact that Yandex browser is based on the Chrome engine, it does not allow in standard ways make a start page. It allows you to either show the start page with bookmarks, or open the tabs left over from the last time and, only if they are not there, automatically loads the Yandex search engine (without the ability to select another one).

There is a way to customize the start site by manually changing the browser files, but I would not advise unprepared people to go there.

We will go the other way - apply a little trick, which will allow you to make the home page of any site.

For it to work, we need to do the following:

1. Set up the display of the quick access page when opening

Open the program, in the upper right corner we find the button "Settings Yandex browser» (three horizontal bars). Select "Settings" from the drop-down menu.

The first thing that is written in this paragraph “Where to start?”, We need to put an end to the paragraph about opening the quick access page. Here everything is saved automatically, you do not need to press any buttons.

2. Set up the Yandex browser start page

We open the site that we want to make the home page (yandex.ru). Right click on the tab for this site top panel Yandex browser. In the drop-down menu, click "pin tab".

That's all. Now, every time you open the browser, the tab that you pinned will open.

If you want to delete the home page, you can also click right click click and select "unpin tab". To install a new page - repeat the entire procedure described in this section.

Yandex page customization

Not everyone knows that you can customize the main page of this search engine for yourself. Now you will know it, and hopefully use it.

This setup is done in 2 steps.

Step 1. Yandex account

You need to create an account in this search engine. This is done by opening a mailbox. The mailbox address will be your login for all services, and the password, respectively, will be the password.

All our settings will be valid only when we are authorized in the system.

There are several sections there.

"Set the topic"- the name corresponds to the function performed - you can apply the unique design of the Yandex site by choosing the appropriate one from dozens of possible options.

"Add Widget"- this is the function that I talked about at the beginning. information block that you can place on your page. There are a lot of widget options.

"Set up Yandex"- this item allows you to move the widgets you use on the page, arranging them as you like.

"Change City"- most often, the search engine automatically determines the region in which you entered the Internet, but this is not always convenient (that in different regions different sites are issued for the same requests). You can be in Saratov on a business trip, and if you want to see information about your native Khabarovsk - set the desired city and enjoy.

"Other Settings"- there are a few more points that you can adjust for yourself, for example, choose a different language.

Well, this is where I conclude today's article, I hope you have found the answers to all your questions and now you can easily make Yandex the start page of your web browser.

How to make Yandex the main page in the browser so that it opens automatically, immediately after starting the program. In this case, the site (www.yandex.ru) of the Yandex search engine will act as the main (start) page of the browser.

Usually, users choose what exactly will be opened after launching the browser: a search engine page, launching several pages at once, opening a specific web page, a page with the most frequently visited sites (quick panel), or a page with certain sites (service or extension). for the so-called visual bookmarks).

Many people start working in the browser from the main Yandex page, which they use as their home (start) page. Therefore, users need the main page of the Yandex search engine site to open immediately after starting the browser. How to make Yandex start page automatically launched?

There are two ways to set Yandex.ru as the main page:

a bookmark on the Yandex start page - "home page" in some browsers;
opening the start page automatically after starting the browser.

In the case of using a bookmark, to open the yandex.ru page, the user will additionally have to click on the button with the image of the house, located opposite the address bar in the browser.

Another option is to launch the start page (Yandex main page) automatically, immediately after opening the browser window. This is the most suitable option for those who need to open the main page of the Yandex search engine as the browser start page.

There are 3 options for installing the Yandex home page in browsers as the initial one that opens at startup:

independently changing the parameters of a specific browser to save the Yandex home page;
a special Yandex application for automatic configuration;
changing the main page using Yandex Browser Manager.

From time to time, Yandex itself offers the user who opened the main page of the search engine to automatically set his page as the start page in the browser.

Next, let's see how to make yandex ru the start page in popular browsers: Google Chrome, Mozilla Firefox Opera, Microsoft Edge, Internet Explorer. Keep in mind that Yandex.Browser does not have a start page. There are also special "Yandex versions" of some popular browsers in which settings are made for Yandex.

A special Yandex application, or the Yandex Browser Manager program, will help you set the main page in the browser.

How to make Yandex the start page in Google Chrome

Receive fast access you can go to the main page using the "Home Page" button in the Google Chrome browser, but this is not what we need. We need the Yandex website to open immediately in the Chrome browser.

Run Google browser Chrome and then do the following:

Enter "Google Chrome Settings and Controls" and then click on "Settings".
In the "Open at startup" section, activate the "Defined pages" option, and then click on the "Add page" link.
In the Add Page window that opens, enter the Yandex website address: https://www.yandex.ru/, and then click the Add button.
Restart your Google Chrome browser.

After launching the browser, all pages added to this list will open, including the Yandex home page. By default, several pages of some search engines are added to the browser, so, most likely, the Yandex page will not be in the first place.

If you need to leave only one page in the browser (in our case, the Yandex web page) so that it opens automatically, you can remove the remaining pages from the list of specified pages.

Opposite the name of the page in the "Specified Pages" list, click on the "More" button (in the form of three dots), and then select the option you want: "Delete" or "Edit".

After deleting unnecessary pages, the Yandex main page will move to the top of the list, or remain in the singular.

If there are several specified pages in the list, then all of them will open after starting the browser. The Yandex.ru site will open first (it will be displayed in the browser window), in other deposits (inactive) other pages from the list of specified ones will open.

If the Yandex page is in the singular in the list of specified pages, then only one page will open in the browser after launch: yandex.ru.

Install Yandex home page in Mozilla Firefox

Now we will install the Yandex home page in the Mozilla Firefox browser, which opens automatically when the browser starts.

In order to make Yandex the start page in Mozilla Firefox, enter the browser settings, and do the following:

Click on the "Open Menu" button.
Enter "Settings".
In the "General" tab, in the "When Firefox starts" setting, select the "Show home page" option.
In the "Home page" field, enter the URL address of the main page of the Yandex website: https://www.yandex.ru/.
Restart the Mozilla Firefox browser.

Now after opening Firefox browser, the user will see the Yandex home page.

How to make Yandex the home page in Opera

By default, the Opera browser opens an express panel with favorite sites. The user can independently add any page from the Internet to the panel. In Opera, it is possible to open at startup not the express panel, but the Yandex website as the browser's home page.

To save the Yandex home page as the start page in the Opera browser, you need to make the following settings:

Click on the "Menu" button (Settings and Opera control).
V context menu select "Settings".
In the "At startup" section of the settings, activate the "Open a specific page or multiple pages" item.
Click on the Set Pages link.
In the "Home pages" window, in the "Add a new page" field, enter the address of the Yandex home page, and then click the "OK" button.
Restart your Opera browser.

After that, the Yandex home page will open in the Opera browser at startup.

Setting Yandex as the main page in Microsoft Edge

The Microsoft Edge browser has the ability to change the start page that opens when the browser starts.

Do the following in sequence:

Click the "Settings and more" icon.
Enter "Settings".
In the "Show in new Microsoft Edge window" setting, select the "Specific page or pages" option.
In the "Enter URL" field, paste the address of the Yandex home page, and then click the "Save" button (floppy disk).
Restart your Microsoft Edge browser.

The Yandex home page is now automatically launched in the Microsoft Edge browser.

How to make Yandex the start page in Internet Explorer

To change the main page in Internet browser Explorer, enter the browser settings, change the parameters:

Click on the "Service" icon.
In the context menu that opens, click on "Internet Options".
In the "Internet Options" window, in the "General" tab, in the "Home page" option, enter the address of the Yandex home page in the URL field.
Click on the "OK" button.
Please note that in the "Startup" option, the item "Start from the home page" is enabled.
Restart your Internet Explorer browser.

Now the site of the Yandex search engine will open in Internet Explorer immediately after launching the application.

Yandex homepage in a browser using the Yandex app

A special Yandex application automatically installs the Yandex home page in the browser as the start page. Go to the page https://home.yandex.ru/ , install the extension in supported browsers.

Installing the Yandex start page in Yandex Browser Manager

The free Yandex Browser Manager program is designed to manage browser settings and to protect browser settings from changes.

In the Browser Manager, you need to select a supported browser, in the "Home Page" setting, enter the address of the Yandex web page in the appropriate field, and then click the "Save" button.

Read more about working with Yandex Browser Manager.

Article Conclusions

The user can set the Yandex home page as the browser start page that starts automatically in several ways: by changing the browser settings on their own, using special application Yandex, using the Yandex Browser Manager.

Hello, dear readers of the blog site. Today I want to talk about the most successful Internet company in Runet.

If you think about it, more than half of the users come to my blog from this one, and the lion's share of mine comes from the income from displaying YAN ad units (through Profit Partner).

For webmasters, probably, first of all, Yandex is a search engine that occupies a leading position in Runet (it even recently absorbed it). Moreover, the realities of the modern are such that it would be extremely short-sighted not to take into account the features of this search engine when optimizing the site, because it is it that aggregates the lion's share of commercial queries. Not getting targeted visitors from it is not a fact that you can get them from, because. they simply may not be there.

Yandex home page, themes and settings

But at the same time, Yandex has long outgrown the short pants of a pure search engine and has become for many users the place from which they begin their journey on the Internet - a multiportal. Millions of users now use its image search, Mail, and dozens of other services. The main competitor of Google also has all this, but nevertheless, the audience of our network segment votes for the domestic manufacturer by the majority.

Let's start our review of the portal from its main page. Many specialists worked on its creation and layout, and it is on the home page that you will find almost everything that you may need at first. Later, after getting used to it a little and deciding which services you will need in the first place, you will be able to completely rebuild it to your taste and needs.

About registration, receiving a mailbox and that, we will talk a little lower in the text. Now we note for ourselves that much of what most users may need is already on the main page. In orange, I highlighted the services that I use from time to time.

Also on the main page when you scroll it you will find, with a list of Internet materials that may be of interest to you. Yandex knows your preferences and tries to show only the most interesting for you in this feed. How well he succeeds, judge for yourself:

However, all people are different and their interests also differ. Therefore, at the very top of the main page, you can always see a drop-down list called "Personal settings"(gear icon in the upper right area of the screen). By clicking on it, you can choose one of four options:

Let's go to the first tab Set up Yandex. Here we will be given the opportunity to delete, customize, drag and drop existing widgets on the main page, and also add new ones if desired:

When saving the changes made, deleting or rearranging blocks on the main page (the "Save" button), you need to understand that if you have not registered on Yandex.ru, then only the browser from which you made these settings will be linked (it is stored in cookies) . In another browser, you will see the main page configured by default.

As you can see, not only the main page settings are concentrated here, but also global and fundamental things. Let's take a closer look at them (it is clear that it would be better to save them specifically for your account):

Registration and receipt of Yandex Passport

You have two possibilities to work with this portal. You can register in Yandex and get a free gift mailbox with a good spam cutter, or you can forget about registration and just work with the main page and other services that allow you to do this without authorization.

Probably, the first option (with registration) would be preferable, because in this way you can use the potential of the system to the maximum.

It is clear that this is not an exact statistic, because in addition to the domain zone Ru in other domain zones, and the Livinternet counter is not installed for everyone. However, this sample can still be considered representative and it follows from it that Yandex is quite confidently leading in the Russian-speaking segment of the Internet.

He bit off more than half of the donut, which is a lot, considering the multi-million audience of Runet. It is clear that the share of Yandex in the global search is small (from one to two percent), and Google already reigns categorically there. Yes, and in Runet, if we consider the audience of users entering information requests (who do not need to buy something), the shares of Yandex and Google will be almost the same. I judge this by analyzing the statistics of my blog site:

But this, of course, is not a representative sample at all, but rather my own IMHO. By the way, if you analyze the positions of my site for various popular search queries (for example, you can see its visibility in ), you will notice that these two giants often have completely different ratings for the same web pages.

Over the next few years (until 1996) active work on the improvement of search algorithms and taking into account the morphology of the language in it. During this time, several software products(Academic Edition of the Classics on CD ROM, Bible Computer Reference), where all these developments were used, but, as you yourself understand, all this did not make it possible to realize the full potential of search algorithms and did not allow to make serious money on it. There was practically no Internet in Runet at that time.

By the way, it was during this period that the name for the developed search technology was coined, namely Yandex, which means "Language Index". Although there are still many interpretations of the origin of the brand, this does not change the essence. The development team had a desire and conviction that it would be much more profitable to sell the search technology itself than to sell products built on it.

In 1996, at the Netcom exhibition, the company, which at that time was still a department of the Arcadia company, offered its first products for site search (Yandex.Site) and search for CD content (Y.CD). Well, as well as a separate product that implements the Ya.Lib search technology. In the same year, the company went online and, using the Y.Dict product, made it possible to make requests in Russian to the AltaVista search engine, which was popular at that time in the bourgeoisie ( Google didn't exist yet.).

But all this was not something that would really allow the company to turn around in all its glory. It lacked its own index of all Runet sites. Well, the employees of the company (at that time the department of the Arcadia company) tensed up and created a search robot that pretty quickly bypassed all five thousand sites available in Runet (at that time) and collected an index text file weighing only four gigabytes.

Everything. In 1997, Softool was announced at the exhibition new site yandex.ru(a project codenamed Yandex-Web), which was launched on September 23.

By the way, the first version of the design for it was drawn by Artemy Lebedev, now known to all of you:

At first, to work with the search engine, it was required to enter queries formulated in a special way (using logical operators), but after a few months they got rid of this and the search engine could be addressed as a simple interlocutor. In the same year, a forum was opened to communicate with visitors and solve their problems, which lasted until 2008.

Yandex already at that time successfully fought against duplicate content in different or slightly different content, and identical documents were removed from the search results. In addition, they were used to place links to the most relevant (responding to the user's request) documents at the top of the search results.

It turns out that the development of the Internet in Runet coincided very well with the fact that Yandex had been working seriously on the problems of searching in Russian for huge text arrays for quite some time before.

This probably played a decisive role in the further dizzying rise - after all, he only had to transfer his achievements to the web and pay attention to the development of related services and thinking over ways to extract from all this income. The main thing was be in right time and in the right place. Segalovich and Volazh succeeded, with which I congratulate you - well done.

But, as it were, the story does not end there, but, on the contrary, is just beginning. In the next 1998, work is underway to improve the search engine, new functionality for users (search in the found, find similar documents, etc.), and also undergoes a slight change in the design of the main page (getting these screenshots turned out to be quite simple, because there is such a service as, which performs the function of a time machine):

In 1999, by leaps and bounds, the Internet began to gain popularity in the Russian-speaking segment of the network, and in connection with this, the number of documents indexed by Yandex seriously increased, which he succeeded by launching a new robot that scans Runet sites. Started the same year new project which lasted until 2012.

Interestingly, starting from this year, Yandex seriously took up spam filtering, began to take into account the content of Alt tags for images, and, in addition to the document text itself, began to consider when ranking and leading to it from other network sites (the birth of a full-fledged link ranking). Well, the design of its main page has changed significantly:

Development of a new search engine and related services

In 2000 there was whole line events that predetermined the further success of Yandex.ru. If you look at the previous three screenshots of his home page design, you'll notice the CompTek logo. This is quite logical, because the development team at that time was part of the programming department of this company. But in 2000, this department was spun off back into a separate company, but which was no longer called Arcadia, but Yandex.

By the way, at that time they had not yet worked out a scheme for generating income and they were forced to attract an investor. ru-Net Holdings Corporation has invested about five million dollars in the search engine, for which it received a third of Yandex's assets. In general, it turned out to be a very profitable deal, because now the number one search engine in Runet is already pulling in hundreds of millions of dollars.

In the same year, the famous one appeared, and it was also introduced, with the help of which the sites in this directory were ranked (see the money already familiar to us in the screenshot above).

Moreover, Tietz was assigned to all indexed resources (regardless of their location or not in the directory) and, unlike the thematic index, was assigned to the entire site, and not to its individual pages. It is measured by digital values from 0 to infinity and is a linear value, and Page rank has only eleven gradations from 0 to 10 and is a logarithmic value.

In addition, Yandex in 2000 is already being formed as a multiportal, because just at that time such services as Mail, News, Bookmarks, Postcards, and, well, a bare search bar at ya.ru(Google's main page looks the same - complete asceticism). A number of services have also appeared, which will later become the Market. Well, even before the heap, in 2000, it first saw the light of day, which users could install as an add-on for their browser (now it has been renamed Elements).

The main achievement of the company in 2001 can be considered that it became the most visited site in Runet, the index base grew to the size of one terabyte, and an image search service appeared.

Well, around the same time saw the light. Traditionally, the design of the main page has also changed:

In 2002, on the basis of three separate services, the well-known and now well-known handy tool search and selection of the desired product -. And there was also a significant event in the history of the company - it completely switched to self-sufficiency by opening the service.

The design of the main page has become even closer to the modern version:

2003 was the first year of self-sufficiency, and this search engine, in addition to ordinary Html pages, learned to index documents in RTF, PDF, and DOC formats, and a year later, the turn came to Flash sites. A serious spam cutter called “Self-Defense” appeared in Ya.Pochta, and Direct from this year began to work on the principle of pay per click.

In 2004, the company's profit has already amounted to about ten million dollars, there were search services on the map, as well as on blogs and forums. Around the same year in the search market in RuNet there is a powerful competitor in the face of Google, in connection with which Yandex expanded its staff by about ten times for an adequate response.

All interested users were involved in the development of the design of the main page, and as a result, this version of the main one existed right up to 2007 without changes:

In 2005, Yandex decided to think about expanding and a representative office of this company appeared in the square. And at the end of the same year, a very remarkable event for many webmasters took place - the . Don't know what it is?

Now all site owners have the opportunity to place on the pages of their sites contextual advertising and receive fifty percent of the cost of each click. For this, I want to express a separate respect, well, and my COP (partner service center) Profit Partner even more respect, because they actually feed me. Also this year, the Ya.Slovari service appeared.

In 2006, Yandex.Maps introduced the ability to display traffic jams and a tool for identifying public opinion appeared, where reviews on blogs and forums were actually searched.

In 2007, an analytics tool, which is still quite popular now, appeared, which was initially focused primarily on the needs of advertisers in Direct.

Well, the Ukrainian search engine Yandex.ua was opened, which now aggregates about a quarter of the search in the square, and the first version has also appeared. Plus made up new design main:

In 2008, the company's office was opened in the states and at the same time support was added to the engine's algorithms. international standards, MediaRSS, etc. This allowed the company to successfully index bourgeois websites, which these standards have long supported. Well, from that moment on, the Yandex logo began to be written entirely in Russian:

And the design of the main page has undergone its latest reincarnation:

The main event of 2009 was the introduction of regional search (in the Snezhinsk algorithm), which gave Yandex a head start on Google, whose regional search consisted only of countries, not cities. In 2010, it appeared and users of the search engine were able to search only on the bourgeois Internet, both through Yandex.ru and through.com.

Around the same time, Ukrainian regional search appeared, and a self-learning tool began to be used to calculate the relevance formula. Matrixnet algorithm and Spectr technology comes into play.

Matrixnet uses assessors (who determine the quality of individual sites in the network) as reference points, and Range allows you to take into account in the search results all the possible meanings put in by the user in the request (for example, for the request "Napoleon" it is quite difficult to decide what the user wants to know about - about a cake or about an outstanding person in history).

Well, in 2011, the leader of the Runet search placed its shares on the NASDAQ exchange. I don’t understand the intricacies of this case, but Yandex helped out a huge amount (more than a billion in greenbacks), which is slightly less than the amount that Google received with a similar placement in 2004.

Everything, but the history of Yandex does not end there and, most likely, will continue for many years to come.

Now they already have quite a few offices in different cities of the world and if you believe the photographs, the atmosphere in the company is quite democratic:

Features of promotion under Yandex (differences from Google.ru)

Now let's get back to the problems of webmasters and optimizers - how to promote your site for Yandex? Not as simple as it might seem at first glance. In fact, for myself, I do not share promotion under different search engines into individual components (), but there are nuances and differences, and many focus on them:

As a rule, when promoting a competitive search query, you should have several pages on the site at once that would respond to given request. One of them will be pumped by you external links, and the rest will create the appearance that your resource is focused on the answer to this user request.

When promoting under Yandex (and under Google.ru, but to a lesser extent), it should be borne in mind that such a concept as density no longer works keywords(). The search is well versed in the peculiarities of the Russian language and is able to make an assessment of the subject of the article according to the vector that it has.

Those. should be in the article, but in a very limited amount, and all those words and phrases that, according to the search engine, should be present in such texts (vector) should also be present.

Recently, Yandex has been advocating that the texts of articles would not be re-optimized and threaten to punish them for this. It seems to me that one re-optimization will not be enough to impose a veto - it is necessary that the behavior of users also says that this text is spam.
It also takes into account the age of the site (not the domain) and its trust when ranking. Google also takes this into account, but to a lesser extent.
External links have an impact on site promotion in Yandex to a slightly lesser extent than when promoting in Google.
"Runet Mirror" loves the variety of both sources of links and their anchors (texts).
As I have already said, in the domestic search engine the share of commercial queries is significantly higher than in the bourgeois counterpart, and the competition for them will be much higher
When ranking in search results, Google pays more attention to the most relevant query page (as if in isolation from the site), and Yandex also evaluates other pages of the same resource, and also the entire resource as a whole.
Well, in both search engines, when determining the relevance of pages, they are actively taken into account, because they allow you to attract a huge number of users to assess the quality of the site (for free).

Good luck to you! See you soon on the blog pages site

Installation using a free utility

Read also:

Yandex itself provides us with a convenient and comfortable way to set up home pages in browsers using automatic utilities specially created for this.

When the download is over, you should install the manager on your computer or, and this smart utility will be able to monitor the change in the home page itself, even despite the actions of various malware.

The manager will be able to save from such unpleasant surprises like Webalta and calculate in such a way that only Yandex will always remain in the role of start in your browser. But not always the manager can get around all the obstacles. More on this later in the article.

The most common browsers in use today are:

If you are a supporter of the classic browser by default Internet Explorer, then the following algorithm helps you set up the Yandex start page.

Open Internet Explorer and click the icon "Settings"
in the upper right corner, which brings up a window "Service" .

You can also call this menu by simultaneously pressing the Alt + X hotkey combination.

In the dropdown menu select "Browser Options" , or it may also be called "Browser property" . Next, open the tab "Are common" .

Such operating systems like Windows 8.1, Internet Explorer is a built-in program.

But installation is carried out in the same way as other versions of this browser for almost 20 years now.

To make Yandex the start page in Internet Explorer 10 and Internet Explorer 11, follow these steps:

In the upper right corner, click "Settings" and choose "Browser Options" .
Enter links to homepage addresses in the field. If, in addition to Yandex, other links are needed, then here we enter the addresses for them. Each line should contain only one address.

"Start from home page"

Confirm the action by clicking on the " OK" .

After completing all the steps, our Internet Explorer will display Yandex as the first page when loading.

Installation in Microsoft Edge

Read also:Yandex Zen: What is it and how to use it? +[Pros and cons]

For fans of Microsoft Edge, there is the following algorithm. To open settings in Microsoft Edge, click on the icon

Function will be displayed at the bottom of the page "View advanced options" and enable addon "Show home button" .

We need to enter the address “https://www.yandex.ru” into the text field in the same way as in the case of Internet Explorer.

We fix our actions with a button click "Save" . When the browser is restarted, Yandex will become the newly introduced home page.

Installation in Google Chrome

Google Chrome - the most popular browser according to independent surveys on the Internet, offers us the following method. Looking for the icon in the browser "Settings"
and open it.

Finding a button "Appearance" . Turn on the add-on "Show home button" .

In the query line "Enter web address" enter the desired link: "https://www.yandex.ru/". This completes the setup, because all user actions are immediately synchronized with your profile in the browser.

After completing all the manipulations when you restart Google Chrome, it will be displayed when you click the button "Home" (picture of a house).

And if you want Yandex to load completely automatically, then you should use another installation option. To change you will need:

1 In the Google Chrome menu in the upper right corner, call the command "Settings" .

2 Looking for an item "Initial Group" , where we put a tick (if it is not checked) "Next Pages" .

4 If you are a fan of Yandex, then here you can configure it as the default search engine. In chapter "Search" specify the search engine Yandex.

5 Close the settings. Confirm your actions by pressing a button "OK" no need, in this browser everything is synchronized instantly.

If you configured the browser as described above, then when you turn on Google Chrome, the pages installed in the initial group (in our case, Yandex) will always open.

There is a shortcut key combination Alt + Home in Google Chrome that will help you in the current browser tab to quickly open the home page.

Installation in Mozilla Firefox

When opening Mozilla browser Firefox, you need to click on the icon
and open "Settings" — "Basic" .

We are looking for the line "When Firefox starts" and set the value "Show home page" . Accordingly, in the line "Homepage" enter the link "https://www.yandex.ru/".

Like in Google Chrome, in Mozilla Firefox, the home page is accessed using the Alt + Home hotkey combination.

Installation in Opera

Supporters Opera browser can use the following method: by pressing the hot keys Alt + P to bring up the menu.

Switch to "Browser" to section "At startup" . Next click on the link "Set Pages" and in the field "Add new page" enter the path "https://www.yandex.ru/".

After all operations, confirm the actions by pressing the button "OK" and set the switch to position "Open Home Page" .

That's all the necessary steps in order to achieve our goal - to make Yandex Search the home page in the Opera browser.

After following all the instructions, the browser will automatically open the search engine at startup.

Installation in Safari

Installing Yandex in Safari browser considered the easiest option. In the Safari menu, select the items in sequence Safari , Further "Settings" and "Basic" .

Safari is configured and Yandex is start page. Congratulations!

After installing Yandex as your home page, you can go ahead and personalize it for the user. So to speak, set up the desktop.

The process is not complicated if you figure out step by step what needs to be done. Yandex has a huge number of useful, convenient and necessary ones that will make your daily work more comfortable and progressive.

The setting is done by adding widgets to it (icons with the right programs) and changing the interface for the user (a nice theme for your page).

Yandex itself offers us to add and configure widgets in the order that is convenient for us, install any theme, change basic personal settings.

To fully cover the full range of services provided by Yandex, it is worth registering for correspondence and for storing important information online.

Don't worry, they won't be freely shared with all users. This is a kind of personal cell in a bank where your documents, photos and others are stored.

Save your logins and passwords with LastPass for ease of use.

So, to set up the home page, we need:

Log in to your Yandex.mail that you have registered.
We open there "Personal settings" and select the menu item "Set up Yandex" .
We decide which widgets we want to see on the desktop, and delete all unnecessary ones by clicking the cross in the upper right corner of each of them. Don't worry if you delete something by mistake. It is possible to cancel the action with the button "Return" or "Reset settings" . When you finally decide on a set of widgets, click on the button "Save" .
Then we go to the point "Add Widget" , select the desired ones from the categories, move the mouse cursor over them and click "Add" , after which it is added to the page. Click "Leave" .
We arrange the widgets in the order we need, moving them to the places we need. We press the button "Save" .
Go to menu item "Set the topic" choose the one you like and click "Save Theme"

So now Homepage has acquired a completely different look, pleasant for you, convenient and pleasant to use.

If the start page does not want to change in any way? Have you tried all the above methods, but Webalta, Pirrit Suggestor, Conduit Search or other suspicious sources are still downloading?

Probably, the only problem that every user may encounter is the inability to change the start page in the browser due to one or another malicious software(ON).

And then constantly on the start page we can see how Conduit Search, Webalta or Pirrit Suggestor are loaded, which we don’t need at all. How to deal with this, we will analyze further.

Be sure to check your computer for viruses or other malware with an antivirus.

If the antivirus says that there are no viruses, then you will have to look for additional information about removing undetected malware.

In the same way, you should not forget to check your browser shortcut. But still, if the problem occurs and Webalta opens when starting Chrome, Opera or Mozilla, then you should definitely review and check for errors in the launch shortcut properties. For this you need:

Column "Properties" in the shortcut of the Chrome browser

2 Next, go to the bookmark "Label" and looking for a stanza "An object" . You need to make sure that there is no one or another mention of Webalta after specifying the path to the browser file. The clean let should look like this: "C:\Program Files\Mozilla Firefox\Firefox.exe". If the superfluous is mentioned at the end, then unconditionally delete it and press "Apply" . If there is, then delete this part, after which we confirm our actions by pressing the button "OK" .