How mobile app better mobile site?

A mobile site is good, but a mobile app is better. Because:

1. They are more convenient to use (just press the button):

2. It can bring you new visitors (for example, through Android Market):

Where and how to create a mobile application for an inexperienced person?

If you do not have programming skills (or do not know how to apply them to turn a mobile site into a mobile application), you will be helped free service Appsgeyser.ru (aka Appsgeyser.com - English version), which turns any mobile site into a mobile application with one click:

When you first enter the Appsgeyser.ru website, click on the "Create" button, you will be prompted to specify either a Website, or an HTML code, or a Document (by the way, do not buy into the ability to create a mobile application from HTML code or a Document - here you need to upload not the code of an html page or the text of a doc file, but the code of a widget.Not everyone can create a widget, so I'm not talking about them yet).

Click "Website" and you will be taken to the following page:

At this step, it is enough to indicate the URL of your mobile site, its name, description, icon (to upload your icon, click on the existing one and upload your picture from your computer in a new window), indicate the category of your application (“Applications” or “Games”) and click on the "Create" button.

By the way, on the right you will immediately see how your mobile site will look on the user's smartphone.

After that, you will be prompted to register on the Appsgeyser.ru website and you will be able to download your application and receive its QR code (for downloading to a smartphone).

If you are friends with English language, then you can follow the same procedure on the English site Appsgeyser.com. It is richer in information, it has no problems with previews (unlike the Russian-language version). Registration on Appsgeyser.ru and Appsgeyser.com is absolutely independent (both there and there you can register under the same e-mail).

Where can I get an icon for a mobile application?

You can order a freelancer, or you can buy a finished image in some photo bank. For example, I use Pressfoto.ru (there are a lot of pictures, everything is in Russian, including suitable payment options):

Moreover, if you intend to distribute your mobile application through the Android Market, buy an image with a size of at least 512x512 pixels (because Android Market requires this icon size). Such a picture on Pressfoto.ru (Small size) usually costs 90 rubles:

How to install the application from Appsgeyser.ru on your smartphone

To see how your application created on Appsgeyser.ru works, you will need to download it to your smartphone via a QR code (which you will find in your account via the "Download" link):

If your smartphone does not have a QR code reader, you can download it from the same Android Market. For example, I use Codee QR Code Reader - market.android.com/details?id=com.codee.products.reader.Android:

Read the QR code of your application with a QR reader. Your application as a file will go to the "Downloads" of your smartphone. Go to "Downloads", click on the downloaded file, you will be prompted to install it. Confirm the installation.

Then look for a familiar button on your smartphone, click and see how your application works.

It's time to enter the international market

So, if your application works great on your own smartphone, it's time to introduce it to the whole world. To do this, you need to register and put your application on the Android Market.

How to register on the Android Market - you will read about this in the next article.

The development of telecommunication technologies has led to the fact that most socially active people have a smartphone or tablet and actively use them. The undeniable advantage of such devices is the ability to connect to the Internet to be online wherever cellular communication is available. Order a taxi while walking in the park, choose furniture while having lunch in a cafe, buy concert tickets during a morning run - all this is possible with the help of special utilities.

What is a mobile application for business

Any smartphone or tablet contains a pre-installed operating system and programs. These are basic applications for everyday use (eg organizer, alarm clock, camera, phone, calculator). In addition to them, the user can install any other software in connection with his needs. It could be new game, messenger, browser, etc.

A mobile application for business (mobile app) has its own application features, so the meaning of this concept differs depending on the context of use. There are two options for defining it:

• A program that is applied in the daily work of a business, helping it to effectively achieve its goals (for example, cloud storage Google drive).
• A program designed to be used on smartphones by third parties solely for the benefit of a specific business (for example, a movie theater poster).

In everyday life, both concepts are used, but speaking about a mobile application for business, the second appears more often. Such software helps businesses to attract new customers through traffic from smartphones, and the main impact can be:

• Direct. In this case, the program directly informs about the services or services of the business (for example, this is how the catalog of an online store does it) or does it by subscription.
• Mediated. The user installs the utility on a smartphone because of other useful features, and marketing messages come in the form of an add-on. For example, a horticultural store may distribute a software moon phase calendar to customers that alerts them once a week about new products or promotions.

Difference from the mobile version of the site

It may seem that the smartphone utility performs the same functions as mobile version website of a particular company, but this is not the case. The main differences are that:

• The version of the company's website for smartphones and tablets is an adaptation of the basic Internet resource, its lightweight version. A mobile application for business does not pretend to be so comprehensive, it is often dedicated to one direction (for example, ordering pizza to the office).
• The mobile site is located on the Internet server, the user opens it using a browser. The application is installed on the client's smartphone; it is a separate program that needs to be launched if necessary.
• From a technical point of view, the mobile site uses the same Internet technologies as its main version, adapting the size and structure of the resource to the requirements of smartphones and tablets. For this reason, it does not always display correctly on different devices. The application is initially adapted for a specific operating system (Android, iOS, Windows Mobile) or uses a cross-platform principle, so there are no problems with the display and operation.

Goals and purpose

The development and use of a mobile app in marketing helps a business solve several problems at the same time, effectively complementing other channels of interaction with customers. The main goals of such applications are:

1. Increasing sales. Business should be profitable, and everyone marketing tool- help generate profits. The software solves this problem both directly, reminding the potential client about new promotions or discounts, and indirectly, arousing his interest in a particular company/brand.
2. Promotion of loyalty programs. The most common example is a cumulative discount that encourages repeat purchases. With its help, the business not only retains customers, but also increases sales. It is unprofitable for a user who has accumulated a 10-15% discount to turn to other stores / services where he does not have such an advantage.
3. Attraction of new clients. In order for users to learn about your company's offers, they must first install the business mobile application on their gadget. A 50% discount on a movie ticket or a free croissant in a cafe will be suitable bonuses for those who install the software on their gadget. When receiving a menu or a current movie poster in the future, the client will quickly appreciate the amenities offered.
4. Interaction with the target audience. The development of a mobile app helps to effectively influence potential clients any business. By default, the user who installed the software on the gadget is considered a representative target audience showing interest in the company's products/services.
5. Providing competitive advantages. Not all companies resort to the help of mobile applications for business, even in mass segments of activity (food delivery, entertainment industry, grocery stores, etc.). Players who are firmly entrenched in the field of telephone content get an advantage - the circle of their clientele becomes much larger, users learn about new promotions or order goods from any available cellular communication places.
6. Ability to automatically send push messages. This is a necessary and useful service that allows you to distribute information among the target audience in the form of short pop-up ads. The principle of push-notification implies a quick informing of the client and the ability to follow a link to a web page or tab with more complete information about the product/service.

The effective functioning of a mobile app is ensured by several components. These include:

• Development software. The task of this stage is to create original and functional software with a simple interface.
• Marketing strategy is a set of measures to promote the development on the market. At this level, the client installs a mobile app on their device and tests its capabilities.
• Creation of content in the areas of the company's activities. This is the longest stage. The longer the client uses the software installed on his gadget, the more information about new products or promotions he receives. This should lead to an increase in the number of orders - the main goal of the software.

What tasks do business applications solve

Along with the development of client software, the company needs to take care of improving the efficiency of its own work. Mobile apps find application here as well. The main tasks that mobile applications for business solve for this purpose are:

• Automation of the organization's activities. For example, the system for cafes and restaurants Jowi has separate modules for waiters, cooks, etc. These blocks are synchronized with each other so that the accepted order immediately goes to the kitchen, and the administrator can easily control the execution.
• Development of software products for collaborative work of employees. They include internal messengers and trackers that facilitate communication (including during field work), project management systems and applications for multi-access to files.

Using Business Applications

A businessman who is thinking about developing programs for a smartphone should make sure that they are implemented. Mobile application for business effective remedy communication and increase the level of sales, but with all its advantages, it is not suitable for everyone for the following reasons:

• Their use in a business that has a narrow consumer niche will not be effective (for example, industrial equipment, or a small store), because. the cost of releasing a mobile app will greatly exceed the benefits of their implementation, the money will be wasted.
• The use of such utilities is an ideal addition to the official website of companies whose products or services are designed for the mass consumer: large supermarkets, cinemas, cafes, restaurants, etc. Users will appreciate this channel of interaction if they receive additional services(For example, convenient order concert tickets), and push notifications about discounts and bonuses will help keep customers.

Areas of activity and directions

A wide audience of consumers of goods or services of the company ensures the effectiveness of using a mobile application for business. Such software development will be effective for the following areas of activity:

• Tourism. With the help of the utility, users will not only learn about hot tours or new resorts, but will also be able to search for hotels with suitable conditions and book places in them.
• Catering establishments. It is convenient for a guest to study the menu on his smartphone even before visiting a restaurant or cafe. With the help of smartphone programs, it is easy to realize the possibility of booking tables or discounts (for example, “every fifth visit is half price”).
• The medicine. The program may contain an up-to-date schedule of doctors' appointments with the possibility of making an appointment for a consultation and a reminder function.
• Auto business. For owners of a complex car service, a mobile app is a powerful tool for attracting customers. The smartphone is always at hand for the driver, so with its help the user can check the availability of specific spare parts, see the schedule of repairs and the degree of readiness of the car, accumulate bonus points at the car wash.
• Beauty industry. For spas and hairdressers, this software provides the ability to optimally distribute work time by appointment, to inform customers about new promotions. It is convenient to collect information on the number of visits by scanning QR codes on a smartphone.
• Delivery services. The program will offer the user the opportunity to conveniently place an order in a few touches. Similar action for personal computer starts with launching the browser, searching for the desired site, selecting the desired dish, etc., which will take much longer.
• Services sector. It will be successful to use a mobile application for business by companies engaged in cargo transportation, courier delivery, and consumer services. In all these cases, the client can set up a mobile app on their smartphone to make it convenient to track the status of their order.
• Sport. A program for a fitness center or gym will offer the user the necessary information about prices and services, and provide the opportunity to use the necessary services. For example, for those involved in sports, fixing the workouts done and the expected results is a convenient tool.
• Leisure. The use of such applications by entertainment establishments (cinemas, nightclubs, concert halls, etc.) has the same advantages as companies in the beauty industry. The software collects information about the repertoire, provides the ability to order tickets from a smartphone, accumulates discounts for regular visitors when registering in the system.

How to calculate the expected effect

A company that is going to use a mobile application for business needs to understand that its development and implementation is a long-term investment. The costs will be greater than when creating a corporate website. At this stage in the development of Internet technologies, one cannot expect that smartphone software will be able to quickly pay off, becoming a successful startup, but there is an opportunity to find a niche that brings a stable income. A company using such developments will be easier to achieve the following goals:

• collect thousands of users;
• receive a large number of orders from mobile traffic;
• stimulate customers with accumulating discounts.

It is not enough just to develop such software, it must be skillfully introduced to the market, using all available channels of interaction with customers (website, social networks, QR codes on coupons) and holding special promotions for users who have installed it. Promising a symbolic discount for ordering through the software, it will be much easier to accustom the audience to it. At the same time, you need to make sure that the processing of requests coming from the application and its information saturation do not lag behind the site in terms of efficiency, otherwise customers will move to it.

Ideas for mobile applications

Thinking about the development of a mobile application for business, company management should understand that at present such utilities are designed mainly for socially active people aged 20 to 50 years. To gain a competitive advantage, an entrepreneur must implement in software original idea, which will be an incentive to install a business application on a smartphone, for example:

• Identifier of clothing brands by barcode (for a fashion boutique).
• Guide to the sights of the city (for the taxi service).
• Recognition of the performer / composition by a fragment of the work (for a concert hall).
• Regularly updated statistics on the population of the globe or a specific country (for travel agencies).
• Tracking the health status of a pet (for a veterinary clinic).
• Cookbook with recipes for original dishes (for the supermarket).

How much does it cost to create mobile apps

The final cost of a mobile application for business depends on many factors, which an entrepreneur can learn about by contacting specialists. The impact on the cost of its development is exerted by:

• supported versions operating systems(Android, iOS, cross-platform solutions);
• custom controls (such as buttons or forms);
• number of screens;
• types of devices on which the software will be used (smartphones/tablets);
• availability of the server part (required for online stores, delivery services, etc.).

There are application builders that help you assemble a utility without writing a single line of code, but it is better to entrust the process of its creation to specialists. In this case, the client will receive not only guaranteed result achieved in accordance with his wishes, but also further technical support product. The table shows the average prices for the development of utilities in Moscow:

Depending on the complexity of the task, work on the order will take from several months to a year or more. Main stages of development:

1. Analysis of the original idea. Having received the terms of reference and the necessary material from the customer, the specialists of software development studios think over the best ways to implement it.
2. Creation of the first version of the project. At this stage, a project map is created that displays the utility in operation, a system of transitions depending on user actions, etc.
3. Interface design. Preparation of a graphic implementation for custom screens considering various scenarios and conditions. Usability research at this stage helps to ensure ergonomics and rationality.
4. Utility programming. Preparing code for mobile app. The customer periodically gets acquainted with the intermediate results and makes his own additions.
5. Development testing. Checking the program in test mode and optimizing it. Preparation for final acceptance by the customer.
6. Publication mobile app. After the development is approved by the client, it is placed in the open network access via submission to the AppStore and/or Google Play stores.

Business in your pocket - the best mobile applications

There are many different business utilities on the market today with useful features, but the user is unlikely to install them on a smartphone in large numbers. A maximum of 3-4 items, otherwise you will have to spend a lot of time behind the smartphone screen. Their choice is individual in nature - one needs to have a news aggregator, the other needs a legal framework, but both will not do without, for example, an organizer. The table shows the most common utilities among business people:

Weekdone - reports from employees

This software helps the bosses to control the work of their employees. The head of the organization creates an account in the system, registers his employees there, after which each of them receives a weekly message about the need to prepare a report. Its standard version includes the results of the work for the week, the nearest plans and the problems that have arisen during this period. The utility analyzes the submitted performance information, providing it to graphic form. A serious disadvantage of the program is the lack of a Russified version.

By installing this utility on a smartphone, the manager will be able to sign contracts and issue approval visas while out of the office. Signeasy supports common file formats such as doc, xls, pdf, jpg, etc. and is integrated with cloud storages. The advantage of its use is the paperless circulation of documentation and remote work With digital signature, disadvantages - paid content.

Booking - hotel booking service

Camscanner - the ability to scan documents in a mobile application

This Mobile app is a portable scanner replacement and easy way get a high-quality digital copy of the required document. The program automatically determines the boundaries of the scan, builds the optimal parameters for brightness and contrast, saves the image in pdf formats.jpg. You can transfer the scanned copy to the cloud storage or send it to e-mail.

Asana - mobile application for project management

The developers of this utility emphasize that project management takes place without e-mail correspondence. Breaking the established stereotype of interaction, Asana offers the creation of a virtual workspace and filling it with ongoing and planned tasks. Initially, the program was developed only for iOS. In 2015, a version for Android was released.

Evernote - mobile notepad

A cloud-based tool for capturing and organizing information in text, graphic or audio format. If necessary, the data is synchronized on the working computer and smartphone. Suitable for most users free version. For businessmen who work with a huge amount of information, paid packages are provided, for example, Evernote Premium for 219 rubles per month has no download limits, and the size of a single note is limited to 200 MB. In this case, the utility searches and Microsoft documents Office (Excel and Word).

Google Drive - cloud storage

The program helps to access files stored in the cloud and make backup. By installing it on a smartphone, the user can save data (notes, photos, etc.) not only on the device itself, but also on cloud drive where they are more securely stored. An additional advantage is the ability to grant access rights to the cloud to third-party users, replacing the transfer of files by e-mail.

Omnifocus is the perfect task manager

This software will help plan the working day of the head and employees of the company. Having created a catalog of tasks, you can set their priority by choosing the appropriate execution algorithm. The utility sorts records by geotags, time and other categories, collects reminders from e-mail, determines the user's employment in the future, helping to distribute working time with maximum productivity. The program is designed for iOS, so it is only suitable for Apple products - iPad and iPhone.

ConsultantPlus - regulatory and legislative framework

The software contains the regulations necessary for the operation of the business. Apart from federal laws, resolutions and decrees, ConsultantPlus offers the user another useful information(tax calendar, exchange rate). In the evenings and weekends, an extended mode of operation is available, supplementing the basic version with judicial practice, the legislation of Moscow and St. Petersburg, commentaries and draft laws.

Many mobile applications use a client-server architecture.

• Client - a program on a mobile device that sends a request understandable to the server and reads the received response;
• API - an interaction interface that has a specific format and method for sending requests and receiving responses by both parties;
• Server - is a set of programs running on remote computer, provides work with devices via API. Collects and accumulates information coming from connected devices. Controls and organizes access to information of registered users and data exchange between user devices linked through a profile.

Mobile Application Development

BinomTech is a developer of native client-server applications for Android and iOS. Native development is"native" for operating systems - Android, IOS. Such mobile applications are written in "native" languages ​​for each specific platform. The main advantage of native applications is that they are optimized for specific operating systems, which means they work correctly, are much faster than non-native ones, and use phone resources economically. They have access to the hardware of devices, that is, they can use the smartphone’s camera, microphone, accelerometer, geolocation, address book, player, etc. in their functionality.

Mobile application development is a priority for us.

Mobile applications for Android are developed in android studio. Source codes transferred to the customer in Java. Mobile apps for iOS are developed in Objective-C or Swift.

In order to create a mobile application, our specialists draw up terms of reference for the development of a mobile application. This is necessary so that both the Customer and the Contractor equally understand the scope of work performed.

The company has practical experience in developing services with geolocation using Google, Yandex and OpenStreetMap maps with options for using resource tracking. Fast clustering with a huge number of objects, building routes on the map, preliminary caching of map sections. The company has developed an application for truckers to display the location of objects such as gas stations, parking lots, etc. An alarm button that can inform nearby people that this user needs help.

A service with a mobile application for the work of measurers and ceiling installers has been developed. The service is intended for the operator to send processing tasks for installers to mobile devices from the web interface and control their execution in real time. The service can be easily adapted to setting tasks by the operator and tracking their implementation by the courier.

Mobile application for working with barcodes. An application from a mobile phone scans a barcode and takes a picture of the product. The information is placed in the database. Application in Play Store

One of the completed works is aggregator of online stores with goods on sports nutrition and their order. The application also has a food diary for planning calorie intake and a training diary. All sorts of statistics and graphs

Online game with geolocation and animation on the map. Display and interaction of multiple users on one map in real time

The BinomTech portfolio includes service allowing information management by tracking on the map the owner of the watch of the GPS tracker. The service has the possibility of online tracking, movement history, low battery notification, Push notifications when leaving or entering a certain geofence

Mobile app for drivers and transport companies automated interaction their with a dispatch center and allows you to pick up and track cars for a flight v accounting system 1C.

2 mobile applications have been developed that implement the use of loyalty programs of resort towns intended for companies that provide discounts to tourists.

Application for managing medical lamps. The application searches for connected equipment via a Wi-Fi network and controls the settings of lighting units using a binary protocol. The function of controlling, viewing and recording a video camera built into the lamp has been implemented.

A mobile application is under development for the Majoris project, which is a social network for car enthusiasts, with a key focus on license plates. Application manages personal account user. It has a built-in chat, the functionality of publishing news using the device's camera, displaying photos and broadcasting videos. Displaying objects on the map and building routes.

Augmented Reality (AR) Applications

BinomTech develops applications and games with augmented reality (AR)

The application is developed on Unity3D using the vuforia engine with support for Android and iOS platforms.

Completed work on the creation of a service with the ability to design augmented reality. The service allows you to set a marker through the web office and add content to it for display in the form of a photo image, show slides, videos and 3D models.

In the web office, content display settings are implemented taking into account the time of display and the geographic location of the user. The ability to manage content positioning relative to the marker, content quality assessment and feedback channels.

Application contains interactive hint and allows you to take pictures and record videos with augmented reality effects.

Added the ability to add and display 3D models with animation

Your logo will become more interesting if monsters periodically appear from it, which you can shoot

An interesting effect of augmented reality is, for example, translucent product packaging. This effect can be used to attract the attention of buyers to your products. After launching the application, point the camera at the closed box with your packaged goods, and instead of the box, augmented reality with the contents of the box will be displayed on the screen. Product viewing is achieved by replacing the image of a box with a marker-label on the device screen with a 3D model without a box wall.

When you point your phone's camera at your business card or brochure or product, the app can display animated characters. You can also set specific actions for these animated characters.

If you do not want to run apk, then you can

2018: In Russia the standard of development of mobile applications is accepted

The state approved the preliminary standard of development of mobile applications, says the message of Rosstandartpublished on the website of department on July 10, 2018. The requirements are advisory in nature, but, according to the authors, they will have to become a “development guideline”. Read more.

2013: PwC about the future of mobile applications

According to a forecast prepared by PwC in September 2013, the next generation of innovative mobile technology solutions will focus on understanding and modeling the consumer context. User insights across three key dimensions—physical location, virtual environment, and social environment—will become a key resource for building mobile applications and services that are groundbreaking and predictive of consumer preferences. Mobile devices can become truly digital assistants.

PwC's Mobile Innovations Forecast (MIF) Phase II: New technological capabilities Phase II report on New Technological Capabilities demonstrates how the user experience will change with the advent of mobile technologies next generation.

“We are entering a new, dynamic phase in mobile technology that marks the transition from a limited set of information and computing functions to intelligent analysis and rationalization of the physical, virtual and social environment of device users,” said Raman Chitkara, Head of Global Technology Services at PwC . “Mobile devices will soon be able to analyze and anticipate human needs using platforms that engage the user based on information from multiple sources. The main goal of this process is to create even more intuitive mobile devices.”

As noted in the PwC report, contextual intelligence in mobile computing will be able to obtain situational information from three main sources, including:

1) device data (for example, power supply, operating system, data storage, etc.);

2) data on the physical environment (location, weather, etc.);

3) user data (ID, applications, stored information, etc.).

The capabilities that next-generation mobile devices, networks, applications and services must have in order to collect and process user data from sources such as touch sensors on devices, laptop computers and the electronic ecosystem of transponders on other people and objects:

• localization and navigation,
• device touch sensors and user interfaces,
• ID and information security technologies,
• networks and "clouds" of the next generation,
• mobile operating systems.

2000s: The era of communicators

By that time, the market for mobile cellular devices began to gradually conquer smartphones and communicators. With more features and performance, they differed from conventional mobile phones the presence of a sufficiently developed operating system (Windows Mobile, Symbian OS, RIM, Android, Mac OS), which is open for software development by third-party developers, in contrast to software environment conventional mobile phones, which is closed to third-party developers. It should be noted, however, that the installation additional applications allows you to significantly improve the functionality of smartphones and communicators compared to conventional mobile phones. But, we note that each specific operating system requires the installation of applications corresponding to it, that is, programs created specifically for a particular OS. For example, an organizer program designed for Windows Mobile cannot be installed on the Simbian OS used in Nokia Corporation smartphones, or Mac OS (Mobile Touch version) for Apple's iPhone.

In addition, it is worth noting that the presence of a fully functional operating system does not make smartphones and communicators more attractive in the eyes of most users. Modern cell phones more precisely models, related to the middle price category and above, can often quite cope with many tasks. They can work with e-mail, view text documents and spreadsheets, photos and video files.

In addition, a variety of screens cell phones are not inferior to most smartphones and communicators, and the latest models are also equipped with touch screens and slots for memory cards. Therefore, today it is the owners of conventional mobile phones that make up the majority of consumers. software applications.

But on the other hand, smartphones in the eyes of this category of users look more attractive due to other features, such as, for example, advanced multimedia functions (better camera, enhanced video file playback, improved music capabilities), Wi-Fi, GPS and others.

It is also necessary to understand that programs written specifically for the operating system of a smartphone or communicator are full-fledged sequences of low-level microprocessor instructions compiled into binary code. And due to the fact that all smartphones and communicators have more powerful processors than mobile phones, the possibilities of a programmer to create such applications are practically unlimited.

Specialized applications are more functional, they use processor resources more efficiently than J2ME programs based on many Java platforms designed to run on devices with limited resources (limited processing power, limited memory, small display size, portable battery power, and also slow and not reliable enough communication capabilities). Therefore, smartphones are popular among software developers and enthusiasts.

1990s: Mobile phone era

The starting point for creating mobile applications was the appearance of a screen on a mobile phone. Naturally, the first software for phones was built-in applications that were designed to perform specific functions of the phone and were installed on the device by the manufacturers themselves.

Perhaps the first mobile application, in addition to software that is directly responsible for the operation of the phone, was telephone book- that part of the device software that organized the user's contacts. At first, only the name and phone number of the subscriber could be entered in the notebook. But gradually in this application new functions were added - in addition to the name and phone number, it became possible to enter the address, e-mail and other data of a particular subscriber.

With the advent of the possibility of exchanging short text messages (SMS) another application has been added to the phone that allows you to write, edit, send small electronic texts.

The appearance of the first mobile application installed on the phone over existing software can be attributed to the end of the 90s of the last century, when cellular communication began to gradually enter the lives of millions of people around the world. It is worth noting that by that time, phone manufacturers already clearly understood that software for a "mobile phone" is a promising direction, both in terms of technology development and in terms of their individual commercial use. Then, in addition to the most necessary applications, manufacturers began to install additional software into the software shell of cell phones. As a rule, these were various multimedia applications - small arcade games, ringtone editors, calculators, calendars etc.

Third-party developers did not lag behind, offering cell phone owners applications similar to those installed initially, as well as a host of other useful and sometimes useless software.

With the advent of WAP technology on the cellular market in 1997, which allows you to access the Internet using a mobile phone, the number of software applications, as well as their developers, began to grow. The fact is that now it has become much more convenient and easier to install any program on the phone, since previously the installation of the application could only be done using a DATA cable connecting a stationary computer or laptop to a mobile phone. It is worth noting that at that time, not every cell phone model was supplied with a DATA cable, which limited the use of mobile applications.

The ability to access the Internet directly through the phone made it possible to install various software on the device, as well as games, even for those people who did not have a home computer. In addition, WAP could function even on budget phones, due to which the number of mobile application users also increased. The only disadvantage of WAP access was the high cost of data transfer - by downloading only a few programs for the phone, the user could spend his entire account.

By the beginning of the new millennium, the rapid development of the mobile content market in general and mobile applications in particular began. Like mushrooms after rain, specialized sites for the sale of software products and multimedia content for mobile phones appear. And the emergence of new data transmission technologies using cellular communications (GPRS, EDGE) makes it possible to reduce the cost of mobile Internet traffic. Users began to download in unthinkable quantities from the network pictures, music ringtones, games, useful programs etc.

Paid and free apps

Regardless of the device for which a particular program is used, mobile applications can be divided into paid and free.

Free apps tend to be fairly simple software with a limited set of features. Free software is often designed to solve a specific problem (for example, viewing email). According to experts from the GetJar organization, free applications in most cases are used by phone owners for a short time. One of the reasons for this behavior of users is due to the fact that it is inconvenient to work with several open free applications at once. Firstly, it affects the performance, and therefore the battery life of the device. Secondly, the user can simply be annoyed by the constant transition between programs (especially on devices with touch screen) and the associated loss of time.

As for paid mobile applications, they, on the contrary, offer the user extended functionality for each individual software product. For example, alternative user interface SPB Mobile Shell for Windows Mobile-based communicators offers the user several options for managing the device and its software using a single application. In addition, developers of paid mobile software, as a rule, offer the possibility of updating the software.

There will be no free apps for Apple and Google

The free model of app distribution for smartphones will cease to exist very soon. This was announced in July 2017 by the head of the department mobile development Artezio, author of the Cost Track project Igor Esipovich. According to the expert, the free and shareware model will be replaced by a monthly subscription system, which will this moment for many developers becomes a priority.

Apple's policy, which relies on monthly deductions rather than one-time sales revenues, plays a significant role in the growing popularity of the subscription model.

“Apple is seriously encouraging developers to introduce paid subscriptions. The corporation receives 30% from the sale of content, and only 15% from the subscription, leaving 85% to the developer against 70% of the income from the sale as in the usual case,” said the head of the Artezio department.

The expert notes that while in digital stores, projects with a shareware distribution model generate the greatest profit.

“The shareware model, or rather the freemium and premium model, so far works much better than all the others. For example, Clash Royal, Clash of Clans, World of Tanks - these applications are not for sale, they only provide in-app purchases. The Mortal Combat game carries a no less popular brand than Ubisoft with Assassin's Creed, but it is in Mortal Combat that in-app purchases are much more effective, ”Esipovich notes.

The specialist believes that over time, the shareware model will become unpopular, and developers will receive the main income from an updated subscription. At the same time, completely free apps practically no more.

Mobile Application Types

Also, mobile applications can be divided into entertainment (multimedia), communication, navigation, reference and application. TO mobile entertainment software include audio and video file players, image and e-book viewers, games. Communication applications are responsible for the user's communication by phone and SMS, his contacts in e-mail, ICQ, in social networks. TO navigation software include applications that work with the GPS system, electronic maps and geographic coordinates. Reference software includes various dictionaries and encyclopedias, searchable databases. Applications include notebooks, organizers, calculators, programs for working with graphics and text.

Safety

Development mobile internet, of course, gave rise to cyber threats for phone owners. However, according to experts, in many ways the problem of malware specifically designed for mobile devices is largely exaggerated. The fact is that an unimaginable number of viruses for ordinary PCs cannot be compared with "a few" dozens. malware for mobile phones.

For example, the lion's share of mobile viruses was written for one of today's most widespread software platform Symbian OS for smartphones and communicators Nokia Corporation. However, with the advent of the next version of this platform in 2006, the risk of infection began to tend to zero. In a word, any operating system for "mobile phones" tries, as efficiently as possible, to protect its user from possible "infection".

However, this does not mean that viruses for these devices do not exist at all. So, in 2008, one of the few mobile viruses for Symbian OS 9.1 S60 3rd Edition appeared - the Sexy View program, the distinguishing feature of which was that it was signed with a valid Symbian security certificate. This virus sent SMS with a link to itself, and the purpose of the virus was to collect confidential information about the infected device (IMEI, etc.). Moreover, already known previous versions software platforms the cross-platform application FlexiSpy, which steals the subscriber's personal information, also exists for this version of the OS.

To prevent infection mobile viruses, you need to find out as much information as possible about the application that the user is going to download. To do this, you can use the Internet, as a rule, various specialized forums contain information about malware. In addition, you can try to contact representatives of the site where you plan to download the program. In the end, you can turn to the creators of anti-virus software.

Web Application Portals

Today, in addition to independent Internet platforms for distributing mobile applications, leading manufacturers of cell phones, smartphones), Sony Ericsson (PlayNow arena) and a number of others create their own similar resources. In addition to the applications themselves, these online resources also sell a variety of mobile content (music, videos, pictures, e-books etc.).

Application development tools

In addition, manufacturers of mobile phones, smartphones and communicators and creators of operating systems, as well as mobile operators, release software tools for creating mobile applications. They are offered on the basis of both open source and proprietary software and are often designed for writing applications for a specific operating system, which often means - for specific model mobile device(For example,

You can find out the cost of developing an application and order inexpensive services from a webmaster in Moscow at Yuda. Yuda-registered specialists have extensive practical experience in creating various turnkey applications, for which they use a wide range of platforms and programming languages. An experienced programmer will prepare a strategy and develop the most accurate solution to the problem inexpensively, in the shortest possible time.

List of specialized developer services

Yuda-registered programmers provide a full range of application development services for any operating system: from developing technical specifications and preparing documentation to supporting the project in the future and implementing the server side.

The work of Yudu performers is aimed at developing various applications that bring tangible income to your business on the Internet. Benefits of creating mobile applications:

• significant cost reduction
• maximum profit
• financial improvement
• inflow a large number new clients
• business process optimization

The list of application development services includes the following steps:

• preparation of terms of reference - at this stage of design and development, the programmer determines the functions and tasks of the future application, and also determines the timing of the work and their cost
• creating a user-attractive design, user-friendly structure and application interface
• graphics development
• software development for any operating system
• verification of the application at all stages of design, preparation and production
• launch of the created mobile application

By placing an order for the development of a program for Yuda, you get the task completed at a high professional level, thanks to the experience of the masters registered on the site.

Applications for smartphones and tablets are created by Yudu performers (private craftsmen and web studios) on a turnkey basis. At the same time, they take into account all the wishes of the customer and technical features specific project. Developers registered on Yuda themselves publish the created programs to application stores, while guaranteeing comprehensive technical support for the web site. You just have to distribute the created product among potential users. How to do it inexpensively, a specialist will explain to you.

Find and order development services mobile programs on a particular platform and you can find out the cost of their turnkey creation in Moscow right now by placing your application on the Yudu website.

How much does a software developer's job cost?

Prices for the services of application developers are determined on the basis of the terms of reference. You can also indicate the cost of creating applications that is acceptable for you by indicating the amount when filling out the application.

Estimated prices for the production of applications to order in Moscow are presented in the price list on the Yudu website and the profiles of the performers. The contractor will calculate the final cost of developing the application after receiving all the necessary information on the order. The calculation is carried out taking into account:

• the urgency of the task
• requirements for structure, interface and graphics
• number of platforms
• the amount you have allocated for the project

Yudu performers work without intermediaries. This option of cooperation implies the possibility of changing the initial prices for services in order to adapt as much as possible to the capabilities of the customer.

When creating applications to order, webmasters who offer services at an affordable cost on Yuda make sure that they are adapted to an already functioning business and guarantee:

• original and high quality design
• functionality
• ease of use and management
• timely testing and troubleshooting of the program

The calculation of the project implementation time is carried out even during the discussion of the details of the order with the master. The terms of execution depend on its volume, subject matter, functionality and the total amount that you have.

The faster you need to do the work, the higher the prices for creating programs for phones and tablets. Therefore, how much the work costs and how quickly it will be done, the master will tell only after studying the terms of reference and agreeing with you all the moments of the task.

Benefits of ordering services on Yuda

Private performers are now more popular than large specialized companies and studios. The quality of service remains at the same level, but a self-employed freelancer has a number of strong advantages over companies. This may include:

• favorable cost of developing mobile applications
• fast response to your task
• discussion of the task without interruption from the main activity, remotely, which will not take much time

During the registration of specialists on the Yudu website, their data is carefully checked, so you can entrust them with work of any complexity.

To find and order a service from a webmaster with experience, place an application for Yuda with your requirements (duration, cost). The system will automatically select specialists at the desired cost, significantly saving your time.

If you need help in selecting a contractor who will be able to implement the project at a favorable cost, you can always get answers to all your questions, including financial ones, from Yudu managers by phone hotline. As long as the performer is not selected, you can always change the conditions of the task.

Compare the cost of developing an application from different Yudu performers and order a service from a master who offers inexpensive and high-quality work.